As with many of our projects, clients come with an idea, which we help to develop. This client knew she wanted to tell a visual story showing a variety of social impacts and how each impacts is measured.

For this project, we provided the client with art direction, design strategy, recommendations for tightening the content due to space limitations, icon selection and development, and graphic design layout.

Both infographics presented challenges with real estate, therefore each design had to adapt to the degree of different information, but at the same time it was important to design them as a set with a similar look and feel.