Recoloring Agency Branding, Logo and New Website Design Project

Company Name

PENN Creative Strategy

Project Description

BRAIT Studio, LLC was hired by PENN Creative Strategy to redesign their company website. We worked with Proactive Solutions, a WordPress developer agency.

We provided Proactive Solutions a sitemap, wireframes, all art, photo, and color direction. The icons were custom created intended to represent the clients services.

The sites colors came from a previous study we were hired to conduct.

Project Process

After completing the color study and recoloring PENN Creative Strategy's logo, we agreed on which version of the logo would be the primary colors. These colors were used to build out the site.

We also discussed what PCS wanted on their homepage, which was used to create the homepage wireframe.

A simple wireframe is useful in helping small businesses to gather their ideas into a visual as they prepare to design their site.

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