Visual Storytelling Creates Connection

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It seems obvious and yet it is not always utilized. More than ever visual storytelling plays an important role in business. Humans are highly visual creatures. As a result, our brains are wired to process visual information quickly. Therefore, visual storytelling leverages visual communication, making it easier for audiences to learn and retain complex information.

Visual communication can evoke emotion, create connection, and help audiences understand complex information and information that is better described with a visual than a list of bullet descriptive points or a bunch of paragraphs.

  • Instead of defining a process, why not use a process diagram?
  • Or instead of describing data points, infographics get quicker to the point.
  • A visual diagram or chart even in a visual metaphor or an analogy would likely create a fresh kind of engagement.

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